[Download] "Emotionalizing Fashion Retail" by Jochen Strähle # Book PDF Kindle ePub Free
eBook details
- Title: Emotionalizing Fashion Retail
- Author : Jochen Strähle
- Release Date : January 09, 2015
- Genre: Management & Leadership,Books,Business & Personal Finance,
- Pages : * pages
- Size : 9799 KB
Description
The fashion retail environment is changing faster than ever. This book shows the latest state of the art in both theory and practice in how to attract customers, turn them into shoppers and to develop them into lovers of any fashion business.
The key-focus lies on a deep understanding of the emotional part during the buying-process. It clearly shows the potential of new digital and social media, and the integration of the on- and offline world within the fashion retail world.
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